What would it look like if all 17 Million Greenpeace supporters stood up together to bring us closer to the change we seek?
Citizen-led efforts are transforming the world. The Arab spring and burgeoning #occupy movement are only the most recent examples.
Grassroots leaders, volunteer-led efforts, and digitally empowered activists are demonstrating innovative ways to win.
Greenpeace and its Allies are poised to build on a legacy of winning campaigns to break through on core issues facing the planet by pushing the known boundaries of people-powered campaigning.
The Mobilisation Lab is a new way of working for Greenpeace — designed to help us learn by doing thing differently.
The Lab promotes a supporter-centric approach to change-making. We put individuals and supporters at the center of our thinking because we’ve seen that what’s best for citizens and supporters is usually what’s best for the organization. By prioritizing and pioneering world-class citizen engagement strategies, we can together enable the “leaderfull” movements necessary for winning bigger victories and generating the financial support needed to fuel those wins.
Our mission is to build a community capable of facilitating unprecedented change by enabling networks of individuals, citizens, and groups.
We embrace the following values in our work — reflecting the best of “web thinking” and open source campaigning.
- Openness & Co-creation: Everyone at Greenpeace, whether staff or supporter, donor or volunteer, is a potential leader who can change the world. We want to co-create with all levels of the Greenpeace universe. We seek systems that enable new ideas to emerge — because we know that there are never enough people that we could gather in a room to provide all the answers.
- Building on What Works: We believe that there are many successes in the world inside and outside of Greenpeace. We will highlight and understand these so in order to build from what works.
- Transparency & Risk-taking: We must fail in order to succeed. We can learn from each other’s failures and successes. We subscribe to the software development methodology, “release early and often.”
- Authenticity & Connection: Digital technologies allow for unprecedented levels of communication, but they can also sanitize and de-humanize relationships. We seek strategies and technologies that enable us to build powerful human networks and meaningful relationships at scale. We believe in human scale, that standing together we can make change beyond what was previously possible.
- Community Change: The Mobilisation Lab is not a department in Greenpeace that pushes out ideas or strategies. We are a network of the best of Greenpeace; those who have been winning and building and our leaders and volunteers who have stood with us. We came here to build a different world. Together, that is possible.