We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
This is a guest post by our colleague Darren Barefoot. It’s adapted from The Noble Arsonist, a free e-book about NGO communications. To stand out online, you’ve got to be remarkable. In 2013, that seems like a truism, but too few campaigners take it to heart. Stuff that succeeds on the web does so because [...]
Greenpeace Mexico’s recent Toxic Tours was a massive success on many levels. The campaign, launched with pro-bono services from Circus Marketing, created a fake travel agency offering trips to toxic Mexican destinations. TV spots featured famous actors recommending the latest tourists activities: from snorkeling in oil to riding waves created by a chemical surf to [...]
About 30 children were originally keen to take part in a Gangnam style Greenpeace flashmob that took place in Amsterdam in mid-September, but after the first training session took place and others had a chance to see the dance rehearsals, that number began to grow. By the time the group gathered in a public square [...]
For being the world’s most populous and fastest growing economy, it’s astonishing how little the rest of the world seems to know about How Things Work in China. That’s just one of the reasons why I was so enthusiastic about visiting China for the first time. China represents, in many ways, ground zero for our [...]
Visitors of the Save the Arctic homepage are greeted by endearing photographs of polar bears juxtaposed with shadowy images of Arctic oil rigs encroaching on the bears’ natural habitat. Displayed above in bold script, the rationale for Save the Arctic is clear: “The melting Arctic is under threat from oil drilling, industrial fishing and conflict. You [...]
Hi! My name is Smitha and I’m from Cambridge, Massachusetts where I will be a rising senior at Harvard College. I’m excited that my interests, which range from social entrepreneurship to environmental justice to science research, will converge this summer at the Mobilisation Lab. For my first post, I would like to highlight a campaign [...]
Related information included in this story A chronicle of the Barbie campaign using Storify Tracy Frauzel of Greenpeace UK (and currently of the Digital Mobilisation Lab) talks about the Barbie treasure hunt A Greenpeace volunteer talks about the campaign and his mission to hide Barbie An example of a user submitted Barbie video Barbie Investigation [...]
Last February, we wrote about how integrated campaign teams and shifting to a campaign-first structure have helped Greenpeace Argentina run people-oriented mobilisation campaigns. For many, this may seem like a big structural shift with unclear value. We also spoke with Greenpeace Argentina’s Martin Thinghitella and Hernan Nadal (responsible for fundraising and mobilisation, respectively). Martin and [...]
At the recent Greenpeace Digital Mobilisation Skillshare (DMS), digital campaign and engagement leaders from around the world were joined by several Greenpeace volunteers. Each volunteer has a unique story about what leads them to invest so much personal time into this work. Because of their on the ground presence in communities, volunteers can help organize [...]
Takeaways Keep supporter momentum alive by identifying tangible ways for people to contribute to the effort throughout the campaign. Manifest online actions in the physical world or during an offline action to help display tangible results to online participants. Campaign teams working together across departments to share goals and plans can open up new opportunities [...]
@englinconsult Right on. Thanks for the share of @WashingtonBus story. Offline to online. Yes!
6 hours ago@mattkbh Thanks for the share, Matt. Good to know that funny can be smart (in email). Hope all's good! ^ted
7 hours ago@dwaynemeadows Thx for sharing the email story, Dwayne. They do some smart work over @WashingtonBus.
7 hours agoRepair the Rockaways is partnership w/ Zynga to gamify fundraising for Sandy recovery: http://t.co/XVZI6WxdfA via @mashable
12 hours agoCommunity organizing meets art. Cool local citizen engagement project & story: http://t.co/81lqWXVOGo via @civicMIT
13 hours ago
