We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
For Change.org’s director of campaign innovation Johnny Chatterton, there is nothing more powerful than a campaign driven by people — especially when it becomes so big an organization can no longer control it. That was the case for Johnny when running one of 38 Degrees’ fastest growing campaigns ever, its Save our Forests campaign in [...]
SANT HILARI SACALM, Spain - When organizers first started using the Internet for organizing there was a clear line between online and offline actions. We’ve come a long way since then, understanding the need to fuse online and offline interaction into a seamless web of engagement and change. On the second day of Greenpeace’s Digital [...]
Amicus co-founder and CEO Seth Bannon has been involved in political volunteering for years, but one thing has always frustrated him — the “crappy tech” that quite often is wasting volunteers’ time. Despite new and continually evolving rich social data available on Facebook, campaigns still mostly involve a stranger calling a stranger, and likely when [...]
Nabuur.com is a volunteer platform created in 2001 with a belief that in order to bring human ingenuity to bear one needs community. Founded by Siegfried Woldhek, a former director of the Dutch branch of the World Wildlife Fund (WWF), the site was designed to link neighbors (online volunteers) with villages (local communities) in Africa, [...]
Deemed by many fans and journalists as the first social media Olympics, or the “Socialympics,” the upcoming 2012 Summer Olympics in London will likely become the most viewed, reblogged, liked, tagged, tweeted, +1ed, and Instagrammed in history. As Alex Huot, International Olympic Committee (IOC) social media head, described to the New York Times, “We are [...]
Some of the big obstacles facing most every organization are constituent databases (too many of them and they don’t talk to one another) and departmental silos (that make it tough for staff to both talk and work together). Greenpeace Spain tackled the issues of data and team integration head on and this story shares some [...]
A few weeks back we shared some experiences with radical listening at Greenpeace Argentina. Great! But what’s the shift in thinking that made this possible?Staff asked for feedback on a campaign before launching, received some frank assessments that the message needed work, and changed up their approach and plans as a result. In this case, a people-centered [...]
Last week, a number of us already working on mass mobilisation at Greenpeace came together to look at how our various projects and programs fit together and how it could add up to a global strategy for Executive Directors to review at their next meeting (the “EDM”). The video below is our attempt at summarizing that [...]
The first month of 2012 is almost a wrap but first we want to share some writing about mobilisation in 2011 that stood out for us. As you’ll see from the articles below, we’re increasingly reconnecting with the heart of organizing through digital work. What’s that heart about? People. The year online organizers got real? [...]
What does mobilisation mean now, in the midst of Occupy, the Arab Spring and other current events? How has mobilisation at Greenpeace changed compared to 40 years ago when Greenpeace started or even compared to just a decade ago? What role will the digital realm play in campaigns from now on? These are some of the questions [...]
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic 
Connecting the dots to mobilise against the French nuclear strategyJob: Campaign and Fundraising Engagement Program Manager @AccessNow. Location a bit flexible: http://t.co/b85i0OV8a5 #MobJob
YesterdayGrt! On some problems w/ using maps for storytelling and how to make them better: http://t.co/G9k282EXcg via @CivicMIT
YesterdayGames for good -> see the @HOME project. @daveiam w/ grt quick overview: http://t.co/LAK4xc3tT4 via @mlfnow
2 days agoAnyone working on @crowdmap using the new hosted system described here? Would love to hear use stories. http://t.co/sVLOIVhxib
2 days agoVisual, Meaningful, Shareable. @LizBanse of @RMedia on climate & storytelling: http://t.co/FVzveRjN7j via @climateaccess
3 days ago
