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There are 61 million Facebook users in India. And a recent report named Greenpeace India’s Facebook page as having the second highest engagement in the country. The recognition from Social Bakers is for October 2012. The monthly social media report grades the country’s top social media brands in three categories: total number of users, engagement, [...]
Amicus co-founder and CEO Seth Bannon has been involved in political volunteering for years, but one thing has always frustrated him — the “crappy tech” that quite often is wasting volunteers’ time. Despite new and continually evolving rich social data available on Facebook, campaigns still mostly involve a stranger calling a stranger, and likely when [...]
It’s been a little over a year since 28-year-old Kristen Christian, outraged at a $5 debit-card fee from Bank of America, created a Facebook page calling on people to transfer their money from big banks to credit unions on Nov. 5, 2011, which she dubbed Bank Transfer Day. The seemingly simple invite sparked a movement. [...]
It’s been less than two months since Greenpeace Mediterranean (covering Israel, Jordan, Lebanon and Turkey), started a targeted approach to increase its Facebook fans across the Middle East, and the strategy is already a major success, boosting its Facebook page fans from 9,000 to 195,000. Ibraheem Mohammed, new media co-ordinator for Greenpeace Arab World, says [...]
MobLab: Our colleagues Darren Barefoot and Theodora Lamb from Capulet recently completed some useful research on how campaigners can be more effective on Facebook. Darren summarizes his findings for us in this guest article. — Michael Follow @dbarefoot What do charities and nonprofit organizations really want when they talk about ‘increased engagement’ and ‘viral spread’ [...]
Greenpeace Brasil’s social media communities have grown furiously in the past 18 months. As we write, Greenpeace Brasil has 548,000 Twitter followers and 240,000 Facebook fans. Greenpeace Brasil is the largest Greenpeace Twitter account — Greenpeace International is next with just over 520,000 followers. How did this happen and why is it important? We spoke [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Campaign to help kid jailed for rap lyrics has 1.2 million + views: http://t.co/llAqsajQED via @FightForTheFtr #CampaignSpot
3 hours agoSod the poor, go offshore. Sign up for your own #taxheaven via @ActionAid http://t.co/mLeu9AyXxd #CampaignSpot
5 hours agoExamples of how/why advocating around your values can drive other side further away: http://t.co/fKOInHhZso
Yesterday.@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
YesterdayOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
Yesterday
