We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
If you’re an activist in Toronto, you probably know Tools for Change. There to “help you develop skills to champion social change,” they are a fabulous example of local collaboration between organizations. And it is leading to both greater efficiency and higher impact for Greenpeace and for the broader movement. One look at their testimonials [...]
This story was contributed by Chuck Baclagon – senior digital strategist Greenpeace Southeast Asia. Every once in a while Greenpeace ends up as target of environmental activists, pushing us to take a stand on issues that do not fall into Greenpeace’s neat campaign priorities. This is one such story, of how GPSEA staff found themselves [...]
Oceans without fish – a potential reality when young fish are overharvested. This is the story of how a campaign to end overfishing implemented innovative strategies to reach millions of unlikely supporters, turn citizens into activists, and change public policy to protect three threatened fish species. The “How Big is Yours?” Story Our Impact Images and [...]
Coal mining in central-Eastern India forests threatens wildlife, including tigers and elephants, and the livelihoods of millions that are dependent on the forests. Greenpeace and others are seeking a “moratorium on all new coal mining in forest areas until the government sets criteria for ‘inviolate’ forests (closed to mining) through a transparent consultative process.” Raising [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Seen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
12 hours agoThx, Nicole... RT @nicole_amber: How @WashingtonBus is winning at email, via @MobilisationLab http://t.co/JLjvCB2FmL
14 hours agoOffline engagement drives up email opens & other hotness you can learn from @washingtonbus: http://t.co/GYMHp0TSGf #nptech
17 hours agoEssentials! Six mobile marketing strategies for nonprofits: http://t.co/jPXNOkI1Hm #nptech via @julieszabo @SSIReview
17 hours agoGood: Actionable insights from YouTube analytics via @clickz http://t.co/2VIDzwAvOF // Also: make ppl feel something #nptech
20 hours ago
