How Big is Yours? Fighting for Undersized Fish in Turkey (a Mobilisation Lab Campaign Case Study)

Child holding undersized fish

Oceans without fish- a potential reality when young fish are overharvested. This is the story of how a campaign to end overfishing implemented innovative strategies to reach millions of unlikely supporters, turn citizens into activists, and change public policy to protect three threatened fish species. Read the full Case Study now ->  Takeaways Many integrated […]

Three secrets of integrated campaigns: stories from Argentina

Greenpeace Argentina flag

A few weeks back we shared some experiences with radical listening at Greenpeace Argentina. Great! But what’s the shift in thinking that made this possible?Staff asked for feedback on a campaign before launching, received some frank assessments that the message needed work, and changed up their approach and plans as a result. In this case, a people-centered […]

Internet goes dark to begin weaving a fabric of mobilisation

Greenpeace US site during January, 2011, SOPA blackout

You would have to be hiding under a rock to have not noticed that on Wednesday, January 18th, several high traffic websites and countless others went “dark” to protest two bills in the US Congress: SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). That day, 25 Greenpeace websites worldwide went dark to oppose […]

Global flashmobs to detox sportswear

One more volunteer mobilisation video from Greenpeace to share while we’re on the topic. I think this one’s particularly unique and compelling for (at least) two reasons: 1. Global reach :: As many activisits within the network would attest, there’s something particularly powerful about joining a global day of action — especially one that […]

Volunteers powering Greenpeace wins: video recap

Greenpeace Germany just produced this great video highlighting citizens and activists of all ages taking action to secure major campaign wins over the years — all over the world. Check it out: