How does it work?
The staff breaks into working groups composed of someone from each department, including Mobilisation. A campaigner then presents an overview of the campaign opportunity – including targets – to all the groups. Then each group brainstorms on key activities and tactics for that campaign.
The best ideas are combined into a campaign plan, which is then presented to the SMT.
“In these brainstorms you can say an idea, and it could be real the next week. You don’t have to be the director to do that.”
– Mariana Díaz Vaccaro, Web Coordinator
The SMT then decides what the top campaign priorities will be for the following months (including resource allocations) and communicates them back to full staff. For example, Priority A might be the nuclear campaign, B might be the forest campaign, and C might be the toxics campaign. Then there is a Q&A session where staff can ask for clarification, and additions are incorporated.
What’s the impact?
- Having differing viewpoints and expertise at the table helps stimulate more creative and effective campaign ideas, with a greater chance to succeed across multiple criteria.
- These meetings also represent an opportunity for Mobilisation and all departments to play a central role when it comes to setting campaign priorities for the organization.
- This is an opportunity to ensure that people at all levels and areas of the organization have a voice in planning the strategic direction.
“When someone is saying, “we’re going to use this slogan”, someone else might say “that won’t be good for fundraising.” So we get those different points of view. You have people with different backgrounds and resources syncing at the same time. It’s not only people from Campaigns deciding. It engages and involves people.”
– Mariana Díaz Vaccaro, Web Coordinator