We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
On March 6, after two years of campaigning, Europe’s biggest carmaker Volkswagen has committed to ensure its cars meet strong CO2 reductions targets. This is the true tale about how a highly-motivated, … [Read More...]
Understanding how to work across departments and campaigns effectively is one of the biggest challenges to building successful mobilisation strategies and people-powered campaigns. That’s why Mobilisation Lab is releasing a … [Read More...]
I think this is a question everyone in the analytics field asks themselves at one point or another. Unfortunately, the short answer is no, there is no holy grail when it comes to finding “best practices” for analytics testing. Fortunately, … [Read more]
This story was contributed by Chuck Baclagon - senior digital strategist Greenpeace Southeast Asia. Every once in a while Greenpeace ends up as target of environmental activists, pushing us to take a stand on issues that do not fall into … [Read more]
If a recent Greenpeace Greece crowdfunding campaign is any indicator, people want to do more in support of issues they care about. Greenpeace Greece recently launched a crowdfunding initiative asking people to “plant the solutions,” for … [Read more]
Over the last few years, a whole load of people inside Greenpeace, some new, some old, have been acquiring job titles with the words mobilisation added in. There’s a wind of change in the organisation, at least when it comes to role descriptions, … [Read more]
Note: SXSW in Austin Texas bills itself as "The Place Where the Future is Invented." Hyperbole aside, it's an incredibly rich playground of both highly practical panels full of things we as activists can use today, blended ferociously with … [Read more]
When the Wisconsin Uprising emerged in January of 2011 turning Wisconsin’s state capitol in Madison into an occupation of labor supporters and others defending collective bargaining rights, one thing became clear to Coworker.org co-founder … [Read more]
“This is a not a spectator event. You are creating the event every minute.” When Aspiration Tech facilitator Allen Gun shared these words during the Greenpeace Digital Mobilisation Skillshare (GPDMS) opening he set the stage for what would … [Read more]
Understanding how to work across departments and campaigns effectively is one of the biggest challenges to building successful mobilisation strategies and people-powered campaigns. That’s why Mobilisation Lab is releasing a new integration toolkit … [Read more]
People for the Ethical Treatment of Animals (PETA) started its two-month campaign in 2012 knowing that the average gift would be about £15 ($23 U.S.); how then did it raise £100,000 ($151,000 U.S.) through a largely online platform? PETA’s … [Read more]
At the same time 20-year-old Josh Chamberland is attending Greenpeace’s Digital Mobilisation Skillshare (GPDMS), he’s receiving text messages about the latest progress made by his fellow Bowling Green State University students towards their 100 … [Read more]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Open source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
13 hours agoBe persistent, smart. How digital changes comms in world of radical connectivity via @DrNickMorgan: http://t.co/3drAfyPEjX
14 hours agoSeen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
YesterdayThx, Nicole... RT @nicole_amber: How @WashingtonBus is winning at email, via @MobilisationLab http://t.co/JLjvCB2FmL
YesterdayOffline engagement drives up email opens & other hotness you can learn from @washingtonbus: http://t.co/GYMHp0TSGf #nptech
Yesterday
