Open Campaigns Camp brought together 70 campaigners pioneering technology-enabled “open campaigning” at twenty different organizations across the world to advance our collective understanding of enabling more people to initiate meaningful campaigns and campaign work.
The Mobilisation Lab, the Volunteering Lab, and our partners at Aspiration convened the Open Campaigns Camp at Betahaus Berlin from 21-23 July 2015.
Here are some highlights shared by participants:
Blog posts by participants:
- The Environment and Web Literacy (Michelle Thorne)
- Open is an Attitude (Laura Hilliger)
- Roadies vs. Rockstars: The art of open leadership (an interview with Allen Gunn by Matt Thompson)
Overview
Participants designed and led over 80 sessions to …
- Advance our collective understanding of and vision for “open campaigning”
- Identify and share insights for empowering supporters to take on campaign leadership
- Teach one another about strategies and tactics for effective open campaigning
- Build relationships with open campaigners across the globe
Here are a few session highlights (scroll down the page for full agenda):
Sessions and Notes
Day 1
Interactive Plenary – Spectrogram (post-it note photos) Open Campaigning: What do we know and what do we need to know?
- Open Campaigning: what it is / what it’s not / disagreements? (post-it note photos)
- Which topics are most promising for focus and further discussion in the course of the agenda?(post-it note photos)
Notes from OCC Berlin interactive plenary.
Interactive Project Showcase – SpeedGeeking
- Holograms campaign Spain – Alba
- OPEN Network – Ben Brandzel, Phil
- Control Shift – Adam Klaus
- Fossil Free – 350
- GDA India world environment day – Ruth
- Seattle People v Shell – Dan
- Yirca – Istem
Break-Out Sessions
- Open Campaigns Ask Me Anything – Matt Holland
- Distributed vs organization-led campaigns: are they complementary or contradictory? – MBH
- How can open campaigning build longer term power? Surfacing examples of mobilising vs organizing – Michael
- Best practice and challenges of working in coalitions – Hannah, Pelle, Dan
- Engagement Metrics – what are key metrics for tracking supporter/activist engagement? – Ara
- Establishing levels of control: what are we willing to give away to stakeholders who are not staff? – Ben S
- How to define your long term vision and strategies for online community building – Vanessa & Rebecca
- Discover Greenwire! A tour of the platform for new people – Rachael
Ingredients of a successful community – from Open Campaigns Camp 2015.
Day 2
- Rapid response playbook – Katie Bethell
- Building sustainable, empowered local groups to the point that they are developing smart, strategic local campaigns – Ara
- Role of non violent direct action in open campaigning – Fabien
- Case study: GreenAction – Sina
- Listening to and learning from supporters – incorporating local intel – Tracy
- Retention & activation strategies for online communities – how to engage people, keep them coming back and take their first offline step – Vanessa
- “Working open” skillshare – Michelle Thorne
- Greenwire II – Rachael
- What does member-led campaigning look like in a mobile world, with and without deep smartphone penetration? – Adam Klaus
Participant Skill Share
- How to identify potential leaders on your online platforms – Liselotte
- New media network analysis for communications strategies – Sonke
- How to create a shareworthy Facebook image in 5 minutes – Jill
- How 38 Degrees campaigns (to win): ways of working and/or tactics – Cara
- How magic string tricks can help you with online to offline work! – Nicole
- How to get your Google Analytics data into a spreadsheet automatically – Glyn
- How to do advanced admin stuff on Greenwire – Rebecca
- How to write fiction to raise awareness about your issue – Deji
- How to partner with for-profit companies to provide member services and raise money – Matt B.H.
- How to build the Community Coach role – Pelle
- How to use Brainstorming techniques – Sina
- How to engage DD offices on campaigns/Greenwire – Dan
Knowledge Farmers Market
- Tools
- Success indicators
- Voices
- Campaign inspiration
- Open campaigning toolkit
- Case studies : existing and desired
- Learning resources
Afternoon Break-Out Sessions
- Theory of change – Pierre
- Metrics & KPIs for online communities – Rachael & Liselotte
- Email targeting, testing, and segmentation in the context of open campaigning – Bex
- Can we make a toolkit for open campaigning? – Rak + Catarina
- From open software and open data to open knowledge and open campaigning – Beatrice
- Task routing – Sam
- Training local campaigning groups – Virginia/ Ruth
- Digital security skillshare – who is doing what and where do we need more support? – Gunner
- Leadership in open campaigning – Michael
Spotted at OCC Berlin: The power match of Open Knowledge and Open Campaigning. Via @BeatriceMartini.
Day 3
Morning Break-Out Sessions
- Designing open campaigns – Rak/ Ara
- What responsibilities do we have with our data? – Beatrice
- Survive the clampdown – Ruth
- Campaigning with youth – Nicole
- Storytelling – Colin
- How to talk about open campaigning with different audiences (or: what is open campaigning?) – Michael
- Driving organizational change – Ben S
Campaign Design Jam
- Detox – Tracy/Pierre
- Urban / food – Ben/ Lisa
- Refinance / barrier reef – Jamie
- Teach it – Clara
- India intimate partner violence – Catarina
- Mozilla/ Privacy – Michelle
- Distributed energy generation – Pelle
- Paris/cop – Rebecca
Afternoon Break-Out Sessions
- How video already plays a role in bottom-up campaigning and the intersection of bottom-up/organized campaigning – Sam Gregory
- Mobilizing communities in the Global South – Catarina
- Greenwire and GreenpeaceX, how can we use these two tools to enable open campaigning within Greenpeace – Rebecca
- Distributed events – Pierre
- Localize campaigns – Ula
- Participation – Michelle
- Mobile app and what it means open campaigning-wise – Ingo
- Digital actions: ethics & more – Fabien
- Organizations and global movements – Ara
Mapping Where To Go From Here
- Campaign roundtable – Michael
- OC Toolkit – Kat
- Metrics – Ara
- Tools & Technology – Matt Holland
- Community – Vanessa/Rebecca
- Security – Beatrice
- Risk – Ben
- Digital NVDA – Jamie/ Fabien
Partners
Open Campaigns Camp 2015 was organised in collaboration with:
