We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
What's working (or not) in mobilisation and why? Our Mobilisation Insights take a look at how campaigners are using data, email, mobile, social media and other tools to meet their strategic goals.
For Change.org’s director of campaign innovation Johnny Chatterton, there is nothing more powerful than a campaign driven by people — especially when it becomes so big an organization can no longer control it. That was the case for Johnny when running one of 38 Degrees’ fastest growing campaigns ever, its Save our Forests campaign in [...]
Links to innovative and interesting mobilisation campaigns that caught our eye (and yours) in the past few weeks: Child abuse billboard contains ‘secret message’ not visible to adults Via Gawker.com To try and do more than simply raise awareness of child abuse, the international nonprofit Aid to Children and Adolescents at Risk (ANAR) recently joined [...]
MobLab is always on the prowl for innovative and interesting mobilisation campaigns. Here’s our first bi-weekly round up of people-powered strategies and tools catching our eye: At Home Campaign indiegogo.com/projects/at-home-campaign The @Home_campaign features a documentary and game to share first-person stories of homelessness across the U.S. and helps people explore the challenges of homelessness in [...]
The Detox campaign has mobilised thousands of people to rethink commitments to major clothing brands and to challenge them to eliminate hazardous chemicals from their supply chains. Since July 2011, the campaign has secured public commitments from 15 brands, including G-Star Raw, Nike, Adidas, and Levi’s. That kind of success is due, in part, to a targeted [...]
I think this is a question everyone in the analytics field asks themselves at one point or another. Unfortunately, the short answer is no, there is no holy grail when it comes to finding “best practices” for analytics testing. Fortunately, there are several great resources out there that can support the education of analytics testing. [...]
Understanding how to work across departments and campaigns effectively is one of the biggest challenges to building successful mobilisation strategies and people-powered campaigns. That’s why Mobilisation Lab is releasing a new integration toolkit sharing best integration practices from across the globe. The Mobilisation Integration Toolkit currently features best practices or “bright spots” from three Greenpeace [...]
People for the Ethical Treatment of Animals (PETA) started its two-month campaign in 2012 knowing that the average gift would be about £15 ($23 U.S.); how then did it raise £100,000 ($151,000 U.S.) through a largely online platform? PETA’s donor development manager Jukka Myllyniemi says PETA designed an eight-e-mail campaign series with a keen eye [...]
This is a guest post by our colleague Darren Barefoot. It’s adapted from The Noble Arsonist, a free e-book about NGO communications. To stand out online, you’ve got to be remarkable. In 2013, that seems like a truism, but too few campaigners take it to heart. Stuff that succeeds on the web does so because [...]
There are 61 million Facebook users in India. And a recent report named Greenpeace India’s Facebook page as having the second highest engagement in the country. The recognition from Social Bakers is for October 2012. The monthly social media report grades the country’s top social media brands in three categories: total number of users, engagement, [...]
Greenpeace Mexico’s recent Toxic Tours was a massive success on many levels. The campaign, launched with pro-bono services from Circus Marketing, created a fake travel agency offering trips to toxic Mexican destinations. TV spots featured famous actors recommending the latest tourists activities: from snorkeling in oil to riding waves created by a chemical surf to [...]
E-mail open rates spike when organizers add amusing extrasWhen mobilisation takes a life of its ownCampaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supplyCampaign Spotting: Ending Homelessness & Global Love for the Arctic Campaign to help kid jailed for rap lyrics has 1.2 million + views: http://t.co/llAqsajQED via @FightForTheFtr #CampaignSpot
1 hour agoSod the poor, go offshore. Sign up for your own #taxheaven via @ActionAid http://t.co/mLeu9AyXxd #CampaignSpot
3 hours agoExamples of how/why advocating around your values can drive other side further away: http://t.co/fKOInHhZso
22 hours ago.@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
YesterdayOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
Yesterday
