The most recent Digital Mobilisation Skillshare took place February 11 – 14, 2014 at La Tenuta dei Ciclamini, Rome. We’ve pulled together some of the best photos, videos and stories from DMS 2014 to share with you. We’ll be adding more over the next few weeks as the learnings, news and recaps come in.
Recapping DMS 2014
- Video: Top moments from the Digital Mobilisation Skillshare 2014
- A people-powered event: Digital Mobilisation Skillshare 2014
Session Highlights from DMS 2014
- Spark innovation with data: How measurement and tracking fosters creativity at Greenpeace Nordic
- Recruitment success through Google Ads: A consistent user journey boosts effectiveness of online advertising
- Top five tips for actions that mobilise online: Lessons from Shard climbing, space jumping, the Arctic 30 campaign and more
- Digital storytelling lessons from the campaign to free the Arctic 30
- Creating space for grassroots action stops nuclear power, drilling and saves forests
- Go for a reaction: Strong emotions drive online video
- Everyone a teacher, everyone a student: Running a participant-led event
- Crowdfunding for mobilisation
- Crowdfunding keeps kids warm in Greece – and shows the way forward
- Community-led flotilla stops oil exploration
- Trained volunteers create a successful anti-nuclear campaign
Photos from DMS 2014
Thanks to Shirley Johansson for contributing her photography skills to DMS 2014.
We used Storify to aggregate photos, stories, tweets and more during DMS 2014. Check it out below. Skip down the page a bit to read more about the DMS14 agenda and participants.
DMS 2014 Participants
The Mobilisation Lab brought together over 130 individuals engaged in people-powered campaigning and digital mobilisation from all Greenpeace offices in the world, including campaigners, communicators, digital specialists and volunteer coordinators among others.
What We Talked About at the DMS 2014
Leadership Development: Designed to initiate a transformative and experiential learning experience for participants to kickstart/develop/improve leadership skills in a safe and supportive environment. Distributed campaigning provides an opportunity and a window for Greenpeace to take mobilisation efforts to the next level, so let’s get our community ready to step up and take the lead!
Campaign pitching and planning: Develop and contribute to proposals and plans for distributed campaigns while developing our skills and processes in collaborative planning to support campaigns.
Strengthening our network: Connect participants to share skills, learning and experiences and build a community that works collaboratively to achieve Greenpeace’s goals.
Raising the bar: Develop a shared vision for what raising our mobilisation ambitions could look like and how we might achieve this. The new operational model is an invitation to do things differently, so this is an opportunity to set out sights higher and figure our how we can achieve more together.