We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
The Digital Mobilisation Skillshare began in 2012 as a gathering to give the Greenpeace mobilisation community opportunity to share knowledge and experiences while strengthening working relationships. The event recognizes people doing good work and creates space for innovation, creative collaboration, and maybe even some fun.
For Change.org’s director of campaign innovation Johnny Chatterton, there is nothing more powerful than a campaign driven by people — especially when it becomes so big an organization can no longer control it. That was the case for Johnny when running one of 38 Degrees’ fastest growing campaigns ever, its Save our Forests campaign in [...]
“This is a not a spectator event. You are creating the event every minute.” When Aspiration Tech facilitator Allen Gun shared these words during the Greenpeace Digital Mobilisation Skillshare (GPDMS) opening he set the stage for what would become an action-packed agenda on innovation in people-powered campaigning. Taking place in the rolling countryside of Catalunya, [...]
At the same time 20-year-old Josh Chamberland is attending Greenpeace’s Digital Mobilisation Skillshare (GPDMS), he’s receiving text messages about the latest progress made by his fellow Bowling Green State University students towards their 100 per cent renewable energy campaign. “It’s inspiring to work with all of these students,” says Josh, who’s built a core volunteer [...]
Sant Hilari Sacalm, Spain – If you were at Greenpeace’s Digital Mobilisation Skillshare (GPDMS) you’d know this topic was all the buzz. A campaign to save the bees that originated from a Greenpeace Switzerland volunteer network is now being adopted at the international level as part of Greenpeace Europe’s Sustainable Agriculture and Genetic Engineering (SAGE) [...]
Sant Hilari Sacalm, Spain – Upwell’s Rachel Weidinger’s session at Greenpeace’s Digital Mobilisation Skillshare on what it’s like to work at Upwell is resulting in raving fans, and for good reason. The director of the San Francisco-based social media listening agency backs up her case for constant campaigning with data and graphs showing the spikes [...]
As part Greenpeace’s Digital Mobilisation Skillshare (GPDMS), three volunteers from the Netherlands, Switzerland and the United States joined the four-day event to share their volunteer perspective on how to build innovative people-powered campaigns. Our story with Julian Gretsch is the first in a series with these volunteers, whose work is demonstrating the diversity and creativity [...]
SANT HILARI SACALM, Spain – It’s rare during a conference session on developing digital games that participants get teary-eyed, even cry, but that’s exactly what happened when Edgard Gouveia shared his work during Greenpeace’s Digital Mobilisation Skillshare (GPDMS) Feb 6. The urbanist and architect has spent the last 13 years developing games that empower people [...]
SANT HILARI SACALM, Spain - When organizers first started using the Internet for organizing there was a clear line between online and offline actions. We’ve come a long way since then, understanding the need to fuse online and offline interaction into a seamless web of engagement and change. On the second day of Greenpeace’s Digital [...]
Greenpeace’s second annual Digital Mobilisation Skillshare (DMS) kicked off yesterday welcoming 140 Greenpeace staff and allies for four days of learning and collaboration on how to best put people at the centre of campaigns to win big. Here’s a short video on what people are saying about mobilisation and why the approach is more than [...]
During the last U.K. election, a spoof site called MyDavidCameron.com invited people to make up funny alternatives to the Conservatives air-brushed and oversimplified election messages. Anyone could create or rate a poster, and they did. In the campaign’s first six weeks, MyDavidCameron.com generated1,200 new poster versions with the funny, often over-the-top spoofs attracting 250,000 unique [...]
E-mail open rates spike when organizers add amusing extrasWhen mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Seen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
4 hours agoThx, Nicole... RT @nicole_amber: How @WashingtonBus is winning at email, via @MobilisationLab http://t.co/JLjvCB2FmL
6 hours agoOffline engagement drives up email opens & other hotness you can learn from @washingtonbus: http://t.co/GYMHp0TSGf #nptech
9 hours agoEssentials! Six mobile marketing strategies for nonprofits: http://t.co/jPXNOkI1Hm #nptech via @julieszabo @SSIReview
9 hours agoGood: Actionable insights from YouTube analytics via @clickz http://t.co/2VIDzwAvOF // Also: make ppl feel something #nptech
12 hours ago
