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Analytics. Metrics. Big Data. Stats. Call it what you will, the data we use to understand how people relate to us and our work is increasingly important. These articles seek to uncover how data can be used to empower people.
For the Washington Bus movement, finding success in digital engagement is not only a surprise, but also an accident. While the movement looks to engage young people aged 15 to 35 in advocacy for their communities, most of its past success has come by way of good old-fashioned ground tactics. “We are not as sophisticated [...]
Thousands of people downloading and sharing a GMO-free consumer guide helped pressure Hungarian companies to come clean on their supply chains. Genetically modified (GM) food is banned in Hungary but many of the country’s food producers aren’t transparent regarding their supply chains. As a result, imported ingredients used in Hungarian food and beverages could contain [...]
I think this is a question everyone in the analytics field asks themselves at one point or another. Unfortunately, the short answer is no, there is no holy grail when it comes to finding “best practices” for analytics testing. Fortunately, there are several great resources out there that can support the education of analytics testing. [...]
It seems that everyone is interested in seeking out great ideas and success stories to apply to their own email campaigns. But the most effective way to develop those “best practices,” see those successes and learn from those failures is to do it yourself! That’s why the MobLab came together with fellow peers in the [...]
Amicus co-founder and CEO Seth Bannon has been involved in political volunteering for years, but one thing has always frustrated him — the “crappy tech” that quite often is wasting volunteers’ time. Despite new and continually evolving rich social data available on Facebook, campaigns still mostly involve a stranger calling a stranger, and likely when [...]
There were some new voices at this year’s annual Greenpeace planning meeting, where a global network of leaders, scientists and activists convened to vote on top priorities for the following year. Using an innovative tool called Greenpeace Compass, Greenpeace was able to conduct market research with 400 of its community supporters, sharing this feedback and [...]
Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Technology is making data more plentiful than ever and data can (should!) help make organizations and their work more efficient and powerful. That may be happening where you are but in many (if not [...]
Did you realize that a Klout score of 40 or more will get you into a Cathay Pacific’s first class lounge at San Francisco International Airport? You don’t even need to be flying on a Cathay ticket. Or how about a free upgrade at the Palms Hotel in Las Vegas? If Klout’s algorithm reveals that [...]
Advocacy campaigns play out in large part on blogs and social networks. Each blog or news site has an audience. Each person on Facebook and Twitter (including bloggers, reporters, and campaigners themselves) has an audience. A goal of most any advocacy campaign is to ensure that at least one key audience sees a message. And [...]
If you need a shock-therapy reminder of the accelerated pace of change around us these days, attending a conference on mobile, mapping, and location-based technologies would be a great place to start. Here’s what I see coming for campaigners after a few days at the O’Reilly Where Conference. 1. Death of the “check-in” gives way to [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca ColaFacebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Examples of how/why advocating around your values can drive other side further away: http://t.co/fKOInHhZso
17 hours ago.@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
19 hours agoOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
YesterdayBe persistent, smart. How digital changes comms in world of radical connectivity via @DrNickMorgan: http://t.co/3drAfyPEjX
YesterdaySeen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
2 days ago
