We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
For the Washington Bus movement, finding success in digital engagement is not only a surprise, but also an accident. While the movement looks to engage young people aged 15 to 35 in advocacy for their communities, most of its past success has come by way of good old-fashioned ground tactics. “We are not as sophisticated [...]
For Change.org’s director of campaign innovation Johnny Chatterton, there is nothing more powerful than a campaign driven by people — especially when it becomes so big an organization can no longer control it. That was the case for Johnny when running one of 38 Degrees’ fastest growing campaigns ever, its Save our Forests campaign in [...]
Links to innovative and interesting mobilisation campaigns that caught our eye (and yours) in the past few weeks: Child abuse billboard contains ‘secret message’ not visible to adults Via Gawker.com To try and do more than simply raise awareness of child abuse, the international nonprofit Aid to Children and Adolescents at Risk (ANAR) recently joined [...]
Thousands of people downloading and sharing a GMO-free consumer guide helped pressure Hungarian companies to come clean on their supply chains. Genetically modified (GM) food is banned in Hungary but many of the country’s food producers aren’t transparent regarding their supply chains. As a result, imported ingredients used in Hungarian food and beverages could contain [...]
MobLab is always on the prowl for innovative and interesting mobilisation campaigns. Here’s our first bi-weekly round up of people-powered strategies and tools catching our eye: At Home Campaign indiegogo.com/projects/at-home-campaign The @Home_campaign features a documentary and game to share first-person stories of homelessness across the U.S. and helps people explore the challenges of homelessness in [...]
Long before thousands of people created the human chain around the Ministère de l’Économie, des Finances et de l’Industrie in Paris March 9, volunteers were busy making different kinds of connections. Conversations with small anti-nuclear associations in France months before the peaceful protest inspired networks of coalitions to spring up, says event organizer Gregory Loison. [...]
The Detox campaign has mobilised thousands of people to rethink commitments to major clothing brands and to challenge them to eliminate hazardous chemicals from their supply chains. Since July 2011, the campaign has secured public commitments from 15 brands, including G-Star Raw, Nike, Adidas, and Levi’s. That kind of success is due, in part, to a targeted [...]
On March 6, after two years of campaigning, Europe’s biggest carmaker Volkswagen has committed to ensure its cars meet strong CO2 reductions targets. This is the true tale about how a highly-motivated, environmentally-minded rebel force was able to help one of the world’s most recognizable brands turn from the Dark Side of greenhouse gas emissions [...]
If a recent Greenpeace Greece crowdfunding campaign is any indicator, people want to do more in support of issues they care about. Greenpeace Greece recently launched a crowdfunding initiative asking people to “plant the solutions,” for sustainable agriculture and hit its goal of raising €5,000 ($6,450 U.S.) in six days. It also drew more than [...]
When the Wisconsin Uprising emerged in January of 2011 turning Wisconsin’s state capitol in Madison into an occupation of labor supporters and others defending collective bargaining rights, one thing became clear to Coworker.org co-founder Jessica Kutch. “Folks inside the labor movement were all pretty shocked. There was an expectation that union members would take action, but what we [...]
E-mail open rates spike when organizers add amusing extrasWhen mobilisation takes a life of its ownCampaign Spotting: Secret Messaging for Kids & Exposing Coca ColaFacebook users convince Hungarian companies to wash GMOs from food supplyCampaign Spotting: Ending Homelessness & Global Love for the Arctic Examples of how/why advocating around your values can drive other side further away: http://t.co/fKOInHhZso
13 hours ago.@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
15 hours agoOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
YesterdayBe persistent, smart. How digital changes comms in world of radical connectivity via @DrNickMorgan: http://t.co/3drAfyPEjX
YesterdaySeen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
2 days ago
