We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
What makes a campaign work? Here we take a look at the context, people, strategies and tactics of mobilisation campaigns.
Thousands of people downloading and sharing a GMO-free consumer guide helped pressure Hungarian companies to come clean on their supply chains. Genetically modified (GM) food is banned in Hungary but many of the country’s food producers aren’t transparent regarding their supply chains. As a result, imported ingredients used in Hungarian food and beverages could contain [...]
Long before thousands of people created the human chain around the Ministère de l’Économie, des Finances et de l’Industrie in Paris March 9, volunteers were busy making different kinds of connections. Conversations with small anti-nuclear associations in France months before the peaceful protest inspired networks of coalitions to spring up, says event organizer Gregory Loison. [...]
On March 6, after two years of campaigning, Europe’s biggest carmaker Volkswagen has committed to ensure its cars meet strong CO2 reductions targets. This is the true tale about how a highly-motivated, environmentally-minded rebel force was able to help one of the world’s most recognizable brands turn from the Dark Side of greenhouse gas emissions [...]
When WaterAid UK started its campaign to increase funding for sanitation, it had one big obstacle: a low budget. Social media seemed to be a good, low-cost option, but digital campaign director Ross Bailey says there was another obstacle: WaterAid had just 726 fans on Facebook. That’s when he turned to a new option — [...]
Sant Hilari Sacalm, Spain – If you were at Greenpeace’s Digital Mobilisation Skillshare (GPDMS) you’d know this topic was all the buzz. A campaign to save the bees that originated from a Greenpeace Switzerland volunteer network is now being adopted at the international level as part of Greenpeace Europe’s Sustainable Agriculture and Genetic Engineering (SAGE) [...]
On Black Friday, Nov. 23, 2012, known as one of the busiest days for U.S. retailers, more than 500 Walmart workers took an incredible risk and walked off their jobs to strike against the company’s retaliation against workers who’ve spoken out about the need for better pay and treatment. It was the first time in [...]
What’s the one thing almost everyone knows about the Arctic? Think red pantsuit, chubby checks, and the ability to make children squeal equally with delight or fear. Yep, that’s right; Santa lives at the North Pole, and it’s this beloved champion of the North that Greenpeace USA recently used to rally more people to its [...]
Greenpeace Mexico’s recent Toxic Tours was a massive success on many levels. The campaign, launched with pro-bono services from Circus Marketing, created a fake travel agency offering trips to toxic Mexican destinations. TV spots featured famous actors recommending the latest tourists activities: from snorkeling in oil to riding waves created by a chemical surf to [...]
It’s been a little over a year since 28-year-old Kristen Christian, outraged at a $5 debit-card fee from Bank of America, created a Facebook page calling on people to transfer their money from big banks to credit unions on Nov. 5, 2011, which she dubbed Bank Transfer Day. The seemingly simple invite sparked a movement. [...]
A good supporter journey that continually communicates and engages people in an organization’s vision and goals is every campaigner’s desired outcome. But achieving these results is challenging, from people’s interests subsiding to encouraging online to offline action. Greenpeace’s Hong Kong office recently focused on supporter journey planning for the Save the Arctic campaign, resulting in [...]
@englinconsult Right on. Thanks for the share of @WashingtonBus story. Offline to online. Yes!
Yesterday@mattkbh Thanks for the share, Matt. Good to know that funny can be smart (in email). Hope all's good! ^ted
Yesterday@dwaynemeadows Thx for sharing the email story, Dwayne. They do some smart work over @WashingtonBus.
YesterdayRepair the Rockaways is partnership w/ Zynga to gamify fundraising for Sandy recovery: http://t.co/XVZI6WxdfA via @mashable
YesterdayCommunity organizing meets art. Cool local citizen engagement project & story: http://t.co/81lqWXVOGo via @civicMIT
Yesterday
