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The Digital Mobilisation Lab at Greenpeace is powered by a growing global network of staff and volunteers at Greenpeace and among our allies dedicated to people-powered campaigning. The following staff and partners support this community (the MobSquad), through a range of programs and activities.

Michael Silberman

Michael Silberman

Michael Silberman is the Global Director of the Digital Mobilisation Lab at Greenpeace. The “MobLab” exists to transform how campaigns are fought and won, pioneering a powerful new era of people-powered strategies that amplify campaign impact and create positive change. Silberman and his team work with Greenpeace and its allies in 42 countries to envision, test, and roll out creative new means of communicating, organizing, and fundraising online.

A senior digital campaigns strategist, Silberman specializes in online organizing and grassroots engagement. He is a frequent writer and speaker on the effective use of participatory strategies and technologies to scale campaigns. Silberman serves on the board of Web of Change, a conference he chaired for four years that convenes today’s leading thinkers and campaigners at the intersection of technology and social change.

Silberman was most recently a founding Partner at EchoDitto, a digital agency that empowers leading organizations to have a greater impact through the creative use of new technologies. Silberman led a team that designed participatory campaigns and built award-winning platforms for clients to enable individuals to make the world a better place. Clients included the UN World Food Program (WFP), the Service Employees International Union (SEIU), the Clinton Global Initiative (CGI), and Seventh Generation.

Silberman cut his teeth on digital organizing and campaigning as the National Meetup Director for Howard Dean’s presidential run in 2004, where he led a team that regularly mobilized more than 189,000 local volunteers in over 1,200 cities worldwide. He graduated on skis with a BA from Middlebury College.

Contact Michael: Email | Twitter

Tracy Frauzel

Tracy Frauzel, Greenpeace Digital Mobilisation LabTracy Frauzel is the Mobilisation Strategy Director for the Mobilisation Lab at Greenpeace and works to build capacity, skills and expertise in people-powered campaigning with Greenpeace staff globally.

Frauzel comes to this role after leading a high performing team of digital strategists who delivered successful people-powered campaigns against Nestle, VW, Unilever, HSBC, the UK tuna industry and the third runway at Heathrow.

With 14 years experience working for Greenpeace globally, Frauzel has a deep and varied understanding of campaigning and using technology for social change. She led teams that pioneered Greenpeace’s online communications from its ships,the Amazon and from non-violent direct actions. She worked with communities fighting for solutions in the Amazon and the Saunderbans. She led the creation of Greenpeace’s most active online supporter community based in the UK.

By no means institutionalised, Frauzel is always challenging her colleagues to leave their comfort zone, take risks and embrace technologies that are connecting the world and have the potential to make Greenpeace’s mission fort a green and peaceful planet a reality.

Contact Tracy: Email | Twitter

Wendee Parker

Wendee Parker, Greenpeace Digital Mobilisation LabWendee Parker is an Analyst with the Digital Mobilisation Lab. She works with the global organization to take Greenpeace’s testing and analytics practices to the next level, enabling Greenpeace and its allies to innovate more quickly, win bigger, and raise more money.

Wendee brings nearly 10 years of experience leading marketing research and digital analytics programs. She was most recently managing digital analytics and research for Fortune 500 company clients at Mindshare, a leading global marketing and media agency with WPP in New York City. Wendee also managed research and strategic planning to drive email marketing, advertising, and new product research for some of the country’s largest financial, airline and retail companies at a marketing loyalty firm and at major metro newspapers in Pittsburgh and Atlanta.

Contact Wendee: Email

Ben Simon

Ben SimonBen Simon is a Senior Campaign with the Mobilisation Lab at Greenpeace, as well as the Greenpeace Response Lab. Simon joins Greenpeace to help develop the global organization’s capacity for strategic response campaigning. He is an experienced campaign strategist, specializing in metrics-driven online-to-offline mobilisation and online advocacy and fundraising.

Simon was director of new media campaigns for Organizing for America and the Democratic National Committee, where he played key roles in the fight for health care reform and the 2010 midterm elections, helping to generate millions of online and offline actions and donations. He also helped to launch President Obama’s re-election campaign (and actually hit send on the email that publicly launched the campaign).

Most recently, he built a grassroots fundraising program for Mozilla, organizing around protecting the open Web and helping to build a generation of web makers, as opposed to passive consumers. While there, he grew the email list by a factor of 23, and nearly quadrupled Mozilla’s small-dollar contributions.

Simon has organized and run online campaigns for a range of other progressive, non-profit organizations, including Oxfam America, NARAL Pro-Choice America, Pre-K Now, Making Change at Walmart, and the Service Employees International Union (SEIU).

Contact Ben: Email | Twitter

Emily Hunter

Emily Hunter is the Learning and Outreach Specialist with the Mobilisation Lab at Greenpeace. For over ten years, Emily has worked on local and global environmental campaigns, while documenting the stories of new waves of activism in the Digital Age. Born into the environmental movement, her parents were early activists with Greenpeace in the 1970’s. As a second-generation environmentalist, Emily has campaigned in the Antarctic to save whales, helped to put a spotlight on palm oil plantations in Borneo and joined in a Global Days of Action, coordinating “work party” events on climate change in every province and territory across Canada.

Throughout her work, digital and traditional media have been her tools for change. Emily has directed and produced four TV-documentaries for MTV Canada, making issues like the Tar Sands  engaging to a Gen Y audience. In 2011,  she published her first book called The Next Eco-Warriors, a collection of short stories by a new generation of environmental leaders; the book was later used as part of school curriculum in universities and colleges across North America.

As people-powered movements changed the landscape of activism, she developed powerful digital media campaigns for numerous non-profits and start-ups like the Toronto Tool Library, that helped make them a leading group in the city’s Sharing Economy.

Currently, she is hosting and facilitating open learning sessions on mobilisation tools and trends, including MobLab Live and Peer Sessions, on a monthly basis.

Contact Emily: Email | Twitter


The Mobilisation Lab is proud to engage in its work a network of organizations and individuals. These partners are listed below.

Axiom News

Axiom News LogoAxiom News provides  Generative Journalism services to organizations that wish to co-create their narrative with their communities and stakeholders. Since we spend so much of our lives at work, the stories of how we come together in organizations, discover our gifts and co-create new possibilities are some of the most important narratives to amplify. Real time, real life news narratives provide real information for making a difference.

Gillian Caldwell, Gillian Caldwell Consulting, LLC

Gillian Caldwell is a serial social entrepreneur and advocate who consults with non-profits and foundations on strategy and organizational development. She is trained as an attorney and film-maker, and formerly served as Campaign Director for 1Sky, a collaborative campaign that pushed for federal action to tackle global warming and recently merged with For ten years she was also the Executive Director of WITNESS, which uses video to expose human rights abuses, and prior to that she led an international undercover investigation into trafficking women into forced prostitution. She is co-editor/author of Video for Change (2005), received her BA from Harvard University and a J.D. from Georgetown University, and is a recipient of numerous awards and honors.

Ted Fickes, Bright+3

Bright+3 Ted is the founder and director of Bright+3, a group focused solely on enabling organizations to create innovative and powerful campaign networks through clear analysis, innovation and strategic implementation. Bright+3 works with local, national and international organizations.

Previously, Ted led online communications programs at The Wilderness Society and served as a consultant to dozens of nonprofits, PACs, political candidates and ballot initiative campaigns.


Allen Gunn, Aspiration

AspirationAspiration helps nonprofits and social justice activists use software tools more effectively and sustainably. We serve as friend, ally, coach, strategist, mentor and facilitator to those trying to make more impactful use of information technology in their social change efforts.

 Marianne Manilov, The Engage Network

The Engage NetworkMarianne is the Co-Founder and Co-Director of The Engage Network, formed to respond to the inquiry How do we build stronger movements to make real systemic change? The Engage Network marries the best online organizing strategies with a unique, small circle approach to offline base building. The result is Change on a Human Scale- a robust network of deeply engaged donors, members and constituents where real scalable change can happen.

Marianne has written pieces on organizing and social change and been quoted extensively in the media including: The Huffington PostThe Wall Street Journal, The Washington PostThe New York Times, The NationGood Housekeeping, and Business Week. She has appeared on ABC, CBS, NBC, CNN, and Good Morning America, and on the BBC.

Contact the Mobilisation Lab

Media Inquiries

Molly Dorozenski