We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
It’s nearly impossible to sum up a year — especially in a field moving as quickly as technology and social change. But among the 80 articles we published this year to analyse, learn, and share lessons in mobilisation and people powered campaigning, a few stood out. Here are some of our most read and shared [...]
FWD 2012, Australia’s first (go figure?) digital campaign conference was hot! 39.1 degrees to be precise, leading to a conference highlight, taking in Australia’s artisan popsicle trend, Icy Poles. But Icy Poles aside, the digital conference had its own sticky appeal with exceptional speakers like David Hood, social collaboration architect and catalyst for change at [...]
Amicus co-founder and CEO Seth Bannon has been involved in political volunteering for years, but one thing has always frustrated him — the “crappy tech” that quite often is wasting volunteers’ time. Despite new and continually evolving rich social data available on Facebook, campaigns still mostly involve a stranger calling a stranger, and likely when [...]
The Arctic is under threat from corporations that want to exploit its natural resources for profit. But wait, who’s that over there? It’s Diana G, and she’s racing against the clock to save animals and score ‘Arctic meters’ in an attempt to save the Arctic’s natural wildlife and resources from evil. Welcome to Greenpeace’s latest [...]
It’s been just over three months since Greenpeace India’s new open campaign platform made its quiet debut, and already two people-powered victories are in sight, including the stopping of industrial dumping in Kadamdih village. The platform, currently being soft launched, is called Greenpeace Extra or GPX , and it’s Greenpeace India’s answer to the challenge [...]
It’s been a little over a year since 28-year-old Kristen Christian, outraged at a $5 debit-card fee from Bank of America, created a Facebook page calling on people to transfer their money from big banks to credit unions on Nov. 5, 2011, which she dubbed Bank Transfer Day. The seemingly simple invite sparked a movement. [...]
A good supporter journey that continually communicates and engages people in an organization’s vision and goals is every campaigner’s desired outcome. But achieving these results is challenging, from people’s interests subsiding to encouraging online to offline action. Greenpeace’s Hong Kong office recently focused on supporter journey planning for the Save the Arctic campaign, resulting in [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Seen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
15 hours agoThx, Nicole... RT @nicole_amber: How @WashingtonBus is winning at email, via @MobilisationLab http://t.co/JLjvCB2FmL
18 hours agoOffline engagement drives up email opens & other hotness you can learn from @washingtonbus: http://t.co/GYMHp0TSGf #nptech
20 hours agoEssentials! Six mobile marketing strategies for nonprofits: http://t.co/jPXNOkI1Hm #nptech via @julieszabo @SSIReview
20 hours agoGood: Actionable insights from YouTube analytics via @clickz http://t.co/2VIDzwAvOF // Also: make ppl feel something #nptech
Yesterday
