International Volunteering Lab launches in Berlin with new staff team

Greenpeace Volunteer Lab Team

Meet Greenpeace’s new Volunteering Lab team! The Vol Lab is Greenpeace’s first international team dedicated to supporting and building up our global network of 133 volunteer-coordinators and an estimated 18,000 fabulous volunteers.  And when we say ‘build up’, we mean building the community not only in numbers, but also in leadership, relationships, skills and impact! [...]

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Swiss game aims to inspire solar revolution

SolarMaker

When the Swiss government published a report on the country’s energy strategy for 2050 that included minimal strategies to increase renewables despite phasing out nuclear, Greenpeace Switzerland saw an opportunity to engage the public in an alternative solution. In collaboration with a web development company, Greenpeace Switzerland launched a game called Solar Maker, in German [...]

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Spark Summit explores potential for volunteer platforms

Event convenes leaders to share challenges, best practices when connecting horizontally

Nabuur.com is a volunteer platform created in 2001 with a belief that in order to bring human ingenuity to bear one needs community. Founded by Siegfried Woldhek, a former director of the Dutch branch of the World Wildlife Fund (WWF), the site was designed to link neighbors (online volunteers) with villages (local communities) in Africa, [...]

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Greenpeace Compass involves supporters in setting priorities

Market research from 116 countries results in key insights
Greenpeace Compass homepage

There were some new voices at this year’s annual Greenpeace planning meeting, where a global network of leaders, scientists and activists convened to vote on top priorities for the following year. Using an innovative tool called Greenpeace Compass, Greenpeace was able to conduct market research with 400 of its community supporters, sharing this feedback and [...]

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Games summit taps developers’ passion for saving the planet

Open source approach allows Greenpeace to become a conduit for people to express their activism, says Ingo Boltz
gp_summit_41

When Greenpeace International communications manager Jessica Wilson shared her passion for working on the Save the Arctic campaign with nearly 25 web developers at a recent Games Summit in Berlin, Greenpeace global innovation manager Ingo Boltz noticed a shift in the room. Suddenly, the web developers who gave up their weekend for the games jam were [...]

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Greenpeace Spain integrates data and mobilisation to push campaign power to people

Public involvement in 2011 organizing to remove an empty beach hotel from a Spanish national park tested new collaborative mobilisation approaches.

Can an advocacy organization redefine itself to not just win campaigns but also empower people to self-organize for a sustainable society at all levels? Greenpeace Spain has been on the path to answering that question. Here’s the story.  In recent years, Greenpeace Spain has been integrating mobilisation and people-powered campaigning into the organization. Explaining this shift, [...]

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Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data

State of Nonprofit Data

Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Technology is making data more plentiful than ever and data can (should!) help make organizations and their work more efficient and powerful. That may be happening where you are but in many (if not [...]

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Twitter protest hits streets in Germany

Online/offline mobilization engages users, draws major media attention
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A new Twitter tool developed by Greenpeace Germany is giving online protests some legs. The tool displays users’ tweets on a large LED screen, and when held in front of high-profile areas and corporations, draws public interest and media attention. Benjamin Borgerding, who works in Greenpeace Germany’s web communications, says while the team developed the [...]

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How collaboration made investment treaty a national issue in Canada

‘This has been the most successful campaign we’ve ever run,’ says Leadnow executive director Jamie Biggar
A full page ad placed in the Hill Times as part of the Leadnow and Sum of Us campaign.

Canada’s government had the power to ratify the Canada-China investment treaty last Friday — but they didn’t — and a massive wave of citizen outrage may be the reason. The proposed treaty called the Canada-China Foreign Investment Promotion and Protection Agreement (FIPA) was introduced to parliament only three weeks ago, with the majority Conservative government [...]

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Middle East Facebook strategy gains 180,000 fans

Building new fan base, trust part of long-term Greenpeace Mediterranean engagement strategy
A GP Arab World Facebook  post. The text reads "Did you know that in 14.5 seconds the sun provides as much energy to Earth as humanity uses in a day?"

It’s been less than two months since Greenpeace Mediterranean (covering Israel, Jordan, Lebanon and Turkey), started a targeted approach to increase its Facebook fans across the Middle East, and the strategy is already a major success, boosting its Facebook page fans from 9,000 to 195,000. Ibraheem Mohammed, new media co-ordinator for Greenpeace Arab World, says [...]

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