We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
Meet Greenpeace’s new Volunteering Lab team! The Vol Lab is Greenpeace’s first international team dedicated to supporting and building up our global network of 133 volunteer-coordinators and an estimated 18,000 fabulous volunteers. And when we say ‘build up’, we mean building the community not only in numbers, but also in leadership, relationships, skills and impact! [...]
When the Swiss government published a report on the country’s energy strategy for 2050 that included minimal strategies to increase renewables despite phasing out nuclear, Greenpeace Switzerland saw an opportunity to engage the public in an alternative solution. In collaboration with a web development company, Greenpeace Switzerland launched a game called Solar Maker, in German [...]
Nabuur.com is a volunteer platform created in 2001 with a belief that in order to bring human ingenuity to bear one needs community. Founded by Siegfried Woldhek, a former director of the Dutch branch of the World Wildlife Fund (WWF), the site was designed to link neighbors (online volunteers) with villages (local communities) in Africa, [...]
There were some new voices at this year’s annual Greenpeace planning meeting, where a global network of leaders, scientists and activists convened to vote on top priorities for the following year. Using an innovative tool called Greenpeace Compass, Greenpeace was able to conduct market research with 400 of its community supporters, sharing this feedback and [...]
When Greenpeace International communications manager Jessica Wilson shared her passion for working on the Save the Arctic campaign with nearly 25 web developers at a recent Games Summit in Berlin, Greenpeace global innovation manager Ingo Boltz noticed a shift in the room. Suddenly, the web developers who gave up their weekend for the games jam were [...]
Can an advocacy organization redefine itself to not just win campaigns but also empower people to self-organize for a sustainable society at all levels? Greenpeace Spain has been on the path to answering that question. Here’s the story. In recent years, Greenpeace Spain has been integrating mobilisation and people-powered campaigning into the organization. Explaining this shift, [...]
Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Technology is making data more plentiful than ever and data can (should!) help make organizations and their work more efficient and powerful. That may be happening where you are but in many (if not [...]
A new Twitter tool developed by Greenpeace Germany is giving online protests some legs. The tool displays users’ tweets on a large LED screen, and when held in front of high-profile areas and corporations, draws public interest and media attention. Benjamin Borgerding, who works in Greenpeace Germany’s web communications, says while the team developed the [...]
Canada’s government had the power to ratify the Canada-China investment treaty last Friday — but they didn’t — and a massive wave of citizen outrage may be the reason. The proposed treaty called the Canada-China Foreign Investment Promotion and Protection Agreement (FIPA) was introduced to parliament only three weeks ago, with the majority Conservative government [...]
It’s been less than two months since Greenpeace Mediterranean (covering Israel, Jordan, Lebanon and Turkey), started a targeted approach to increase its Facebook fans across the Middle East, and the strategy is already a major success, boosting its Facebook page fans from 9,000 to 195,000. Ibraheem Mohammed, new media co-ordinator for Greenpeace Arab World, says [...]
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic 
Connecting the dots to mobilise against the French nuclear strategyJob: Campaign and Fundraising Engagement Program Manager @AccessNow. Location a bit flexible: http://t.co/b85i0OV8a5 #MobJob
2 days agoGrt! On some problems w/ using maps for storytelling and how to make them better: http://t.co/G9k282EXcg via @CivicMIT
2 days agoGames for good -> see the @HOME project. @daveiam w/ grt quick overview: http://t.co/LAK4xc3tT4 via @mlfnow
2 days agoAnyone working on @crowdmap using the new hosted system described here? Would love to hear use stories. http://t.co/sVLOIVhxib
2 days agoVisual, Meaningful, Shareable. @LizBanse of @RMedia on climate & storytelling: http://t.co/FVzveRjN7j via @climateaccess
3 days ago
