Test Results: Personalized ‘thank you’ raises more money, increases engagement

27 Sep, 2012 By Leave a Comment
Thank You in Turkish

A simple thank you can go a long way towards making your day better, but that nicety can also translate into positive results in fundraising and mobilisation work. Maybe we send a form letter. Or maybe we figure “they gave us time or money so they care and will stick around (or give again, make [...]

Filed Under: Exploring the Edge, Mobilisation Insights Tagged With: ,
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Secret Agents power citizen science, help protect Lebanese coast

18 Sep, 2012 By Leave a Comment
Citizens expose toxic pollution along Lebanon's coast

The Greenpeace Mediterranean staff in Lebanon knew they had a problem on their hands when they saw industrial pollution peaking along their Mediterranean coast. They also didn’t have the data, documentation (including photos and video), or people resources to mount a successful campaign to curb the pollution threatening the country’s economy and pride. Needing help, [...]

Filed Under: Anatomy of a Campaign, Citizens Lead Tagged With: ,
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Record-breaking street team recruitment in Chile: teamwork trumps departments

11 Sep, 2012 By 2 Comments
Polar Bear hugs like this one were available for Chileans signing to protect the Arctic. Someone in a polar bear costume made it to most events, providing an iconic symbol.

Staff, volunteers, and unknown external campaigners in Chile came together in unprecedented ways to recruit over 104,000 people from the street to help protect the Arctic — far exceeding the results of Greenpeace volunteer teams in other offices around the world. We aren’t certain that everyone received a polar bear hug like the one pictured [...]

Filed Under: Anatomy of a Campaign, Networked NGO Tagged With: ,
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