We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
MobLab: Our colleagues Darren Barefoot and Theodora Lamb from Capulet recently completed some useful research on how campaigners can be more effective on Facebook. Darren summarizes his findings for us in this guest article. — Michael Follow @dbarefoot What do charities and nonprofit organizations really want when they talk about ‘increased engagement’ and ‘viral spread’ [...]
What happens when you get twenty leaders from some of the world’s most impressive NGOs and campaigning organizations* together to explore the intersection of online mobilisation, in-person (or offline) activism, and real-world change? We just had a chance to find out. In collaboration with Anastasia Khoo and her colleagues at the Human Rights Campaign, we recently organized an [...]
Greenpeace Brasil’s social media communities have grown furiously in the past 18 months. As we write, Greenpeace Brasil has 548,000 Twitter followers and 240,000 Facebook fans. Greenpeace Brasil is the largest Greenpeace Twitter account — Greenpeace International is next with just over 520,000 followers. How did this happen and why is it important? We spoke [...]
If there is one conference that brings together the who-is-who of “serious games” it’s the Annual Games for Change Festival in New York City. The Argentina Innovation Lab headed over to the big apple to see what’s new, meet the movers and shakers and lay the ground for our own games. From the very beginning [...]
Deemed by many fans and journalists as the first social media Olympics, or the “Socialympics,” the upcoming 2012 Summer Olympics in London will likely become the most viewed, reblogged, liked, tagged, tweeted, +1ed, and Instagrammed in history. As Alex Huot, International Olympic Committee (IOC) social media head, described to the New York Times, “We are [...]
Visitors of the Save the Arctic homepage are greeted by endearing photographs of polar bears juxtaposed with shadowy images of Arctic oil rigs encroaching on the bears’ natural habitat. Displayed above in bold script, the rationale for Save the Arctic is clear: “The melting Arctic is under threat from oil drilling, industrial fishing and conflict. You [...]
I recently went along to an agency event in London about online communities, I admit I was attracted by the title “Digital Co-creation Lab”, wondering what it looks like from a commercial perspective. The picture that emerged is that business is still miles ahead of the NGO world when it comes to engaging our communities [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic .@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
18 minutes agoOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
17 hours agoBe persistent, smart. How digital changes comms in world of radical connectivity via @DrNickMorgan: http://t.co/3drAfyPEjX
18 hours agoSeen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
YesterdayThx, Nicole... RT @nicole_amber: How @WashingtonBus is winning at email, via @MobilisationLab http://t.co/JLjvCB2FmL
Yesterday
