June 17 marked the end of a momentous week for Greenpeace Netherlands. From June 11 to June 17, a team of volunteers launched and coordinated Zero Plastic Week, an initiative challenging participants to refrain from using plastic for a week. But Zero Plastic Week represented more than just a campaign to reduce plastic usage. It [...]
Countless Lessons from Zero Plastic: How Dutch volunteers mobilised support
27 Jun, 2012 By 1 Comment
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#shellfail…#mobilisationsuccess
15 Jun, 2012 By Leave a Comment
Hi! My name is Smitha and I’m from Cambridge, Massachusetts where I will be a rising senior at Harvard College. I’m excited that my interests, which range from social entrepreneurship to environmental justice to science research, will converge this summer at the Mobilisation Lab. For my first post, I would like to highlight a campaign [...]
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The Power and Responsibility of Social Influence Data
14 Jun, 2012 By 3 Comments
Did you realize that a Klout score of 40 or more will get you into a Cathay Pacific’s first class lounge at San Francisco International Airport? You don’t even need to be flying on a Cathay ticket. Or how about a free upgrade at the Palms Hotel in Las Vegas? If Klout’s algorithm reveals that [...]
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Top ten tips in email writing from organisations changing the world
12 Jun, 2012 By 5 Comments
Email is one of Greenpeace’s key tools for inspiring, engaging and mobilising people, both online and offline, in order to put pressure on decision makers and create change that will protect this beautiful planet we share. That’s why we’ve brought in email writing experts from Make Believe in Australia to provide training and coaching for [...]
