We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
Advocacy campaigns play out in large part on blogs and social networks. Each blog or news site has an audience. Each person on Facebook and Twitter (including bloggers, reporters, and campaigners themselves) has an audience. A goal of most any advocacy campaign is to ensure that at least one key audience sees a message. And [...]
Last week, Avaaz staff and volunteers hand-delivered over 2 million signatures in Brasilia, Brazil, asking that President Dilma Rousseff protect the Amazon rainforest by vetoing destructive changes to the nation’s forest law. Greenpeace has partnered with Avaaz and others in this campaign. The petition was delivered via iPad which allowed Avaaz to keep the petition [...]
Related information included in this story A chronicle of the Barbie campaign using Storify Tracy Frauzel of Greenpeace UK (and currently of the Digital Mobilisation Lab) talks about the Barbie treasure hunt A Greenpeace volunteer talks about the campaign and his mission to hide Barbie An example of a user submitted Barbie video Barbie Investigation [...]
Last February, we wrote about how integrated campaign teams and shifting to a campaign-first structure have helped Greenpeace Argentina run people-oriented mobilisation campaigns. For many, this may seem like a big structural shift with unclear value. We also spoke with Greenpeace Argentina’s Martin Thinghitella and Hernan Nadal (responsible for fundraising and mobilisation, respectively). Martin and [...]
A community definition of Geocaching: Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location. Most environmental advocacy around the world is based on the assumption that citizens understand the state of the [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Examples of how/why advocating around your values can drive other side further away: http://t.co/fKOInHhZso
13 hours ago.@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
16 hours agoOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
YesterdayBe persistent, smart. How digital changes comms in world of radical connectivity via @DrNickMorgan: http://t.co/3drAfyPEjX
YesterdaySeen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
2 days ago
