Your location could save the world

where-conference-logo

If you need a shock-therapy reminder of the accelerated pace of change around us these days, attending a conference on mobile, mapping, and location-based technologies would be a great place to start. Here’s what I see coming for campaigners after a few days at the O’Reilly Where Conference. 1. Death of the “check-in” gives way to [...]

Like this story? Subscribe to MobLab Fresh to get articles by email:

Learning from volunteers at the Digital Mobilisation Skillshare (VIDEO)

Volunteers at the Digital Mobilisation Skillshare

At the recent Greenpeace Digital Mobilisation Skillshare (DMS), digital campaign and engagement leaders from around the world were joined by several Greenpeace volunteers. Each volunteer has a unique story about what leads them to invest so much personal time into this work. Because of their on the ground presence in communities, volunteers can help organize [...]

Like this story? Subscribe to MobLab Fresh to get articles by email:

How Greenpeace France got 13,000 to thank nuclear activists online and offline (VIDEO)

Greenpeace France banner with messages of support

Takeaways Keep supporter momentum alive by  identifying tangible ways for people to contribute to the effort throughout the campaign. Manifest online actions in the physical world or during an offline action to help display tangible results to online participants. Campaign teams working together across departments to share goals and plans can open up new opportunities [...]

Like this story? Subscribe to MobLab Fresh to get articles by email:

Take a (submarine) dive in the Bering Sea: A build your own story campaign

Bering Sea submarine adventure video

In 2007, Greenpeace marine biologist John Hocevar was part of a team that took 22 dives into the Bering Sea’s Zhemchug and Pribiloff Canyons. These underwater canyons are larger than the Grand Canyon (up to 60 miles wide and 9,000 feet deep) and teeming with undersea wildlife. Unfortunately, they’re often overfished with trawling nets and [...]

Like this story? Subscribe to MobLab Fresh to get articles by email:

Innovating Campaign Actions: bridging online and offline mobilisation (VIDEO)

This week, the global Actions community within Greenpeace is coming together to share best practices and lessons learned from recent campaigns. These are the people who coordinate the bold, iconic (and often high risk) actions that set Greenpeace campaigns apart and inspire others to take action. Thijs Notenboom, the Head of Actions at Greenpeace International, [...]

Like this story? Subscribe to MobLab Fresh to get articles by email: