We exist to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.
The recent Greenpeace Digital Mobilisation Skillshare brought together over 120 engagement and organizing leaders from around the globe. Many with cameras. Oh, let’s face it, most every mobile phone has a camera so everyone had a camera. We shared events from the week as they happened here. We also posted a couple pieces with videos [...]
Here is the second part of the exciting SpeedGeek session at the Digital Mobilisation Skillshare. The SpeedGeek showcased campaign and mobilisation strategies from around the world. It was an intense and helpful opportunity for both presenters and listeners, all of whom were exposed to insights and lessons from mobilisation practitioners around the globe. You can check the [...]
Takeaways Works with the news cycle. People are asked to “vote” to support Cabo Pulmo, a nod to this year’s high profile presidential election. Celebrities engaged and having fun. It’s not just a gloomy story of environmental destruction. Integrated offline/online activities. At launch, the campaign set up “polling” places around Mexico to let people vote [...]
At the recent Digital Mobilisation Skillshare we spoke with Max Berger and Diego San Juan. Max and Diego have been involved with the Occupy and Indignados movements in the United States and Spain. Diego San Juan talks about Indignados at the Digital Mobilisation Skillshare Diego was a guest at the Digital Mobilisation Skillshare and spoke [...]
If you want to get a taste of what new tools and trends we’ll be seeing in world of digital creativity, interactive technology, and networked activism over the next few years, SXSW in Austin, Texas, is a great place to put up the periscope. Originally founded as a music and film festival, a “multimedia” event [...]
Oceans without fish- a potential reality when young fish are overharvested. This is the story of how a campaign to end overfishing implemented innovative strategies to reach millions of unlikely supporters, turn citizens into activists, and change public policy to protect three threatened fish species. Read the full Case Study now -> Takeaways Many integrated [...]
Oceans without fish – a potential reality when young fish are overharvested. This is the story of how a campaign to end overfishing implemented innovative strategies to reach millions of unlikely supporters, turn citizens into activists, and change public policy to protect three threatened fish species. The “How Big is Yours?” Story Our Impact Images and [...]
Fostering and promoting innovation in organizations and communities of practice can be challenging. Staff and leaders are immersed in their day to day work. Innovation? Seems critical but time consuming and, well, it will probably just happen. Fact is that innovation rarely just happens. People need encouragement, safe space and support to bring their new [...]
Regardless of the politics of the film and the organisation (I’m not going to pretend to know enough about Uganda’s on-ground situation and its politics to make a call on whether Invisible Children’s strategy and politics is right or not.), I’d put the viral success of their recent film and related campaigning down to two [...]
Michael Baillie of Greenpeace Africa sat down with us during the Digital Mobilisation Skillshare last week to share thoughts about the event. Listen to what he had to say about getting concrete information from participants, breaking down barriers between digital and the real world, mobile in trains and toilets, storytelling and more. Follow Mike on [...]
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign Spotting: Secret Messaging for Kids & Exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign Spotting: Ending Homelessness & Global Love for the Arctic Examples of how/why advocating around your values can drive other side further away: http://t.co/fKOInHhZso
6 hours ago.@SchoolOfData runs a data expedition to map garment factories, supply chains, find patterns. http://t.co/16MA2p9zNH
8 hours agoOpen source, testing, a few key datasets heart of Obama campaign data strategy says @rayidghani: http://t.co/XzjWLA00vY
YesterdayBe persistent, smart. How digital changes comms in world of radical connectivity via @DrNickMorgan: http://t.co/3drAfyPEjX
YesterdaySeen Dumb Ways to Die video? @dbarefoot shared it in this grt post: http://t.co/ur4wf9JkzO - Now it's a video game: http://t.co/SoiDfzJ1P7
Yesterday
