Last week, a number of us already working on mass mobilisation at Greenpeace came together to look at how our various projects and programs fit together and how it could add up to a global strategy for Executive Directors to review at their next meeting (the “EDM”). The video below is our attempt at summarizing that [...]
A mobilisation strategy for Greenpeace? Meeting recap (video).
31 Jan, 2012 By Leave a Comment
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Digital mobilisation hits the ground running: What we read in the year of Occupy, the Arab Spring, and Keystone XL
26 Jan, 2012 By Leave a Comment
The first month of 2012 is almost a wrap but first we want to share some writing about mobilisation in 2011 that stood out for us. As you’ll see from the articles below, we’re increasingly reconnecting with the heart of organizing through digital work. What’s that heart about? People. The year online organizers got real? [...]
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Campaigning with People: Pascal Husting, Greenpeace Intern’l Programme Director, on mass mobilisation
24 Jan, 2012 By 2 Comments
What does mobilisation mean now, in the midst of Occupy, the Arab Spring and other current events? How has mobilisation at Greenpeace changed compared to 40 years ago when Greenpeace started or even compared to just a decade ago? What role will the digital realm play in campaigns from now on? These are some of the questions [...]
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Internet goes dark to begin weaving a fabric of mobilisation
23 Jan, 2012 By Leave a Comment
You would have to be hiding under a rock to have not noticed that on Wednesday, January 18th, several high traffic websites and countless others went “dark” to protest two bills in the US Congress: SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). That day, 25 Greenpeace websites worldwide went dark to oppose [...]
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Coming soon: GP’s first Global Digital Mobilisation Skills Share
20 Jan, 2012 By Leave a Comment
We’ve heard loud and clear from conversations with people across Greenpeace that despite all the digital tools and toys available to us, the very best way for our growing community of mobilisation pros to learn and sharpen our skills is by spending time with one another. That’s why over 100 leaders in supporter engagement and [...]
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Radical listening: “supporters know best” in Greenpeace Argentina (VIDEO)
9 Jan, 2012 By 1 Comment
Why radical? Many organizations survey their members or find ways to receive comments, but few are willing to completely abandon or shift campaign plans based on that input. When you’re surrounded by issue and campaign experts, the notion of getting valuable strategic direction from thousands of supporter voices can be counter-intutitive. Even crazy. But that’s exactly [...]
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Digital as a mobilising mindset, not a toolset, for Greenpeace Chile
6 Jan, 2012 By 1 Comment
How did Greenpeace Chile welcome a new energy minister with some 40,000 “quit coal” twitter messages, and get on TV? “Being digital is an attitude,” and about “thinking in a different way” — not an investment in “smartphones and Macs” explains Greenpeace Chile Executive Director Matias Asun. Most NGOs, Executive Directors, and even brands will [...]
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What does the “Year of the Protester”, #occupy, and Arab Spring mean for mobilisation at Greenpeace?
3 Jan, 2012 By Leave a Comment
We asked Martin Prieto, Executive Director of Greenpeace Argentina and the Argentinian Innovation Lab for his thoughts. Some context: Greenpeace Argentina is known within the global organisation for its focus on “integrated campaigning” — an approach that successfully puts people (or mobilisation) at the center of campaigns and focuses every part of the organization on [...]
