Mary Meeker’s annual Internet Trends report provides a comprehensive dive into global Internet use. This year’s report was recently released and here are our key takeaways for campaigners and advocacy leaders (along with a longer list of highlights):
“Meet people where they are” has never been more true. Mobile Internet use continues its quick rise, particularly as smartphone and bandwidth prices drop. This growth is fastest in Africa and Asia. Mobile is helping whole new populations connected to the Internet for the first time.
The rapid global growth of messaging platforms (WhatsApp, Snapchat, WeChat, Viber, etc.) is powering a rise “edge communications” with people interacting more with closed, smaller groups instead of big audiences. It’s a further disruption of the broadcast model and more evidence that the latent power of growing a big audience is in finding and communicating with the most engaged. They’re the ones that can be a voice in closed groups – and they’re not necessarily going to be using Facebook or Twitter.