From Tahrir Square to Ferguson, from Hong Kong to Istanbul, it’s no secret that powerful protests are rapidly scaling up and drawing strength from increasingly connected populations locally and globally.
As we’ve tracked here before, the barriers to entry for social impact are getting lower each day. As the supercomputers in our pockets become more affordable and tools to organise, communicate and fundraise increasingly more powerful, we’re seeing exponential growth in people-powered (and people-led) campaigns.
This rapidly evolving landscape is dramatically affecting the ways campaigning organisations like Greenpeace think and work.
Our friends Jeremy Heimans (Purpose) and Henry Timms (92nd Street Y) have been following the same trends and recently applied a power-based lens to them in their must-read Harvard Business Review article, Understanding “New Power.”
It’s a valuable addition to a conversation that all too often gets reduced to assessing technology’s impact on campaigns.
I’d argue that in the last 20 years, something more fundamental has changed than just new tech. I would argue that there has been a fundamental shift in the balance of power in the world.
– Jeremy Heimans speaking at TEDSalon Berlin in June, 2014
MobLab’s Emily Hunter recently sat down with Heimans to talk more about new power and its impact on grassroots campaigns and social change. Check out their conversation in the video below.