The Story of Stuff Project is taking the next step in its dialogue about the impacts of a consumption economy and culture: how to better engage supporters and funnel them toward higher levels of activism.
The organization is embarking on a groundbreaking initiative to move beyond one-step click actions, i.e. petitions, and into a spectrum of deeper, potentially high impact, actions that don’t rely on siphoning small groups of volunteers into high-bar, local asks.
By categorizing potential citizen changemakers into six “personalities” through a digital quiz, Story of Stuff Project has not only come up with a new way to segment their list beyond interests or action histories (donors vs non or one-time vs repeat action takers, etc) but are instead testing engagement and outreach based on individual skills and potentially unique contributions.
Those non-activist changemakers will then, ideally, enroll in an online bootcamp aimed at strengthening their existing skillset, launching October 12. All this is driven by an understanding of each person’s unique abilities and how those map to six changemaker types identified by Story of Stuff Project.