Grassroots activist collective draws attention to privacy issues, draws lessons for campaigners
When activist duo Jean Peters and Faith Bosworth of Peng! Collective presented a spoof line of “new Google products” at a major media conference in Germany this spring, they demonstrated an innovative way in which free agents and activist groups can work with established NGOs to drive change.
The unconventional approach the activists took at Berlin media conference Re:publica stimulated a lot of media attention and garnered collaboration with others including political figures. They did this with no budget and admittedly, some creative chaos at play.
How did Peng! pull it off?
Supporting their brand: cool, creative grassroots activists
On the day of the presentation, three politicians issued responses to a spoof press release the activists issued, denouncing the new Google Nest products. Two digital rights NGOs in Germany did the same.
The seeds of this collaboration were planted when Jean met the politicians at a party. The willingness to play along that Jean encountered struck him. Convincing people seemed effortless.