Changing Trends: New Power, Neuro-Campaigning and Leaderless Movements

New Report: Four Key Trends for Campaigners to Watch

This guest post was authored by Ben Hewitt and Hannah Lownsbrough.

Defending funding for rural schools in Thailand. Stopping the US President from securing FastTrack authority to approve secretive trade deals without Congressional approval. Defeating a regressive tax plan which would hurt the poor in Kenya.

All of the above victories have emerged from global campaigning and advocacy movements over the last few years, and all of them have drawn on both traditional–and new–organising models.

Save the Children has been campaigning to tackle child mortality for the past five years and has started to think about what its global campaigning model should look like in a post-2015 world. To help support this, we interviewed leading campaigners, activists, marketing experts and trend analysts from around the world, who collectively highlighted four campaign trends of noteRead the rest now…

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Google Nest parody pushes limits of NGO tactics

Jean presents Google Bye to a room of media folks at Re:publica on May 7, 2014.

Grassroots activist collective draws attention to privacy issues, draws lessons for campaigners When activist duo Jean Peters and Faith Bosworth of Peng! Collective presented a spoof line of “new Google products” at a major media conference in … [Read more]

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Internet trends for campaigners: More mobile. More data. More edges.

User interfaces (and human interaction) are being reimagined using big data and more community-oriented platforms. Illustration by John Maeda, KPCB.

Mary Meeker’s annual Internet Trends report provides a comprehensive dive into global Internet use. This year’s report was recently released and here are our key takeaways for campaigners and advocacy leaders (along with a longer list of … [Read more]

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5 Lessons for Success from Real-World #BrandJam Campaigns

Photo © Greenpeace/Ann Johansson

Campaign victories come in all shapes and sizes. When facing a well-funded, multi-national corporation as an adversary, the challenge set in front of any campaigner can feel daunting. These brands have reputations to uphold and customers to keep, so … [Read more]

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Grassroots-led petition site boosts Greenpeace India supporters, reach and power

Campaign platform site Greenpeace Extra makes way for new leaders to step up
A screenshot of the Greenpeace Extra online petition site.

Some Greenpeace India campaigners spent the last year experimenting with a shift in their roles from running the campaign control room to providing a space for grassroots supporters to step up and lead. This new approach is in action through … [Read more]

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People Power is real power

Update from the 2014 Global Volunteer and Engagement Skillshare
posledný blog

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Dianne Mc Alpine. Greenpeace is changing; we are becoming the people powered machine we have long planned for. No longer do we decide what needs to be done and ask … [Read more]

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Online media analysis for campaigners and ‘non-digital’ staff

5 lessons for effective conversation analysis from Greenpeace's Arctic 30 response
Social Media Analysis

Digital campaigners stay connected to the pulse of online conversations surrounding their campaigns. But what happens when a crisis occurs, bringing a surge of attention to your issue? This was the situation Greenpeace encountered as it plunged … [Read more]

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Campaign Spotting: A new “panic button” app fights kidnapping, arrest & torture

Also: Pakistani men Tweet against rape; #PutSolarOnIt launched on June 21
Copyright: Amnesty International

Our roundup of links to innovative and interesting mobilisation campaigns that caught our eye (and yours) in the past few weeks: Greenpeace USA, Sierra Club, @BarackObama take part in #PutSolarOnIt Day of Action The longest day of the year, the … [Read more]

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The People-Power Day

Update from the 2014 Global Volunteer and Engagement Skillshare
blog friday 2

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Aswini Sivaraman. Greenpeace is trying to become a people-power organization. Us volunteer coordinators are building that people power. Thus started the final day of … [Read more]

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