Internet trends for campaigners: More mobile. More data. More edges.

Mary Meeker’s annual Internet Trends report provides a comprehensive dive into global Internet use. This year’s report was recently released and here are our key takeaways for campaigners and advocacy leaders (along with a longer list of highlights):

User interfaces (and human interaction) are being reimagined using big data and more community-oriented platforms. Illustration by John Maeda, KPCB.

User interfaces (and human interaction) are being reimagined using big data and more community-oriented platforms. Illustration by John Maeda, KPCB.

“Meet people where they are” has never been more true. Mobile Internet use continues its quick rise, particularly as smartphone and bandwidth prices drop. This growth is fastest in Africa and Asia. Mobile is helping whole new populations connected to the Internet for the first time.

The rapid global growth of messaging platforms (WhatsApp, Snapchat, WeChat, Viber, etc.) is powering a rise “edge communications” with people interacting more with closed, smaller groups instead of big audiences. It’s a further disruption of the broadcast model and more evidence that the latent power of growing a big audience is in finding and communicating with the most engaged. They’re the ones that can be a voice in closed groups – and they’re not necessarily going to be using Facebook or Twitter.

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5 Lessons for Success from Real-World #BrandJam Campaigns

Photo © Greenpeace/Ann Johansson

Campaign victories come in all shapes and sizes. When facing a well-funded, multi-national corporation as an adversary, the challenge set in front of any campaigner can feel daunting. These brands have reputations to uphold and customers to keep, so … [Read more]

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Grassroots-led petition site boosts Greenpeace India supporters, reach and power

Campaign platform site Greenpeace Extra makes way for new leaders to step up
A screenshot of the Greenpeace Extra online petition site.

Some Greenpeace India campaigners spent the last year experimenting with a shift in their roles from running the campaign control room to providing a space for grassroots supporters to step up and lead. This new approach is in action through … [Read more]

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People Power is real power

Update from the 2014 Global Volunteer and Engagement Skillshare
posledný blog

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Dianne Mc Alpine. Greenpeace is changing; we are becoming the people powered machine we have long planned for. No longer do we decide what needs to be done and ask … [Read more]

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Online media analysis for campaigners and ‘non-digital’ staff

5 lessons for effective conversation analysis from Greenpeace's Arctic 30 response
Social Media Analysis

Digital campaigners stay connected to the pulse of online conversations surrounding their campaigns. But what happens when a crisis occurs, bringing a surge of attention to your issue? This was the situation Greenpeace encountered as it plunged … [Read more]

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Campaign Spotting: A new “panic button” app fights kidnapping, arrest & torture

Also: Pakistani men Tweet against rape; #PutSolarOnIt launched on June 21
Copyright: Amnesty International

Our roundup of links to innovative and interesting mobilisation campaigns that caught our eye (and yours) in the past few weeks: Greenpeace USA, Sierra Club, @BarackObama take part in #PutSolarOnIt Day of Action The longest day of the year, the … [Read more]

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The People-Power Day

Update from the 2014 Global Volunteer and Engagement Skillshare
blog friday 2

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Aswini Sivaraman. Greenpeace is trying to become a people-power organization. Us volunteer coordinators are building that people power. Thus started the final day of … [Read more]

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Sharing talent from around the globe

Update from the 2014 Global Volunteer and Engagement Skillshare
people powered blog picture

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Sanchita Mahajan. I was 3 days into the Global Volunteer Skillshare and so far, I had learnt so much about what engagement means to each one of us, and the vision to … [Read more]

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Breakthrough’s Board the Bus campaign reaches millions across India

Focus on immediate impact and empowering a network helps fast-paced campaign
Board the Bus

With less than 90 days to move from idea to launch, Breakthrough's Board the Bus campaign was planned swiftly and dynamically by a growing team of staff, partners and volunteers. Given the time frame, Breakthrough made what indeed turned out to be a … [Read more]

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