Google Nest parody pushes limits of NGO tactics

Grassroots activist collective draws attention to privacy issues, draws lessons for campaigners

When activist duo Jean Peters and Faith Bosworth of Peng! Collective presented a spoof line of “new Google products” at a major media conference in Germany this spring, they demonstrated an innovative way in which free agents and activist groups can work with established NGOs to drive change.

Faith Bosworth and Jean Peters of Peng! Collective present "Google Bee" personal drone product at Re:public, a major tech and media conference in Berlin. Photo Credit: Peng Collective / Ruben Neugebauer

Faith Bosworth and Jean Peters of Peng! Collective present “Google Bee” personal drone product at Re:public, a major tech and media conference in Berlin. Photo Credit: Peng Collective / Ruben Neugebauer

The unconventional approach the activists took at Berlin media conference Re:publica stimulated a lot of media attention and garnered collaboration with others including political figures. They did this with no budget and admittedly, some creative chaos at play.

How did Peng! pull it off?

Supporting their brand: cool, creative grassroots activists

On the day of the presentation, three politicians issued responses to a spoof press release the activists issued, denouncing the new Google Nest products. Two digital rights NGOs in Germany did the same.

The seeds of this collaboration were planted when Jean met the politicians at a party. The willingness to play along that Jean encountered struck him. Convincing people seemed effortless.

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Internet trends for campaigners: More mobile. More data. More edges.

User interfaces (and human interaction) are being reimagined using big data and more community-oriented platforms. Illustration by John Maeda, KPCB.

Mary Meeker’s annual Internet Trends report provides a comprehensive dive into global Internet use. This year’s report was recently released and here are our key takeaways for campaigners and advocacy leaders (along with a longer list of … [Read more]

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5 Lessons for Success from Real-World #BrandJam Campaigns

Photo © Greenpeace/Ann Johansson

Campaign victories come in all shapes and sizes. When facing a well-funded, multi-national corporation as an adversary, the challenge set in front of any campaigner can feel daunting. These brands have reputations to uphold and customers to keep, so … [Read more]

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Grassroots-led petition site boosts Greenpeace India supporters, reach and power

Campaign platform site Greenpeace Extra makes way for new leaders to step up
A screenshot of the Greenpeace Extra online petition site.

Some Greenpeace India campaigners spent the last year experimenting with a shift in their roles from running the campaign control room to providing a space for grassroots supporters to step up and lead. This new approach is in action through … [Read more]

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People Power is real power

Update from the 2014 Global Volunteer and Engagement Skillshare
posledný blog

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Dianne Mc Alpine. Greenpeace is changing; we are becoming the people powered machine we have long planned for. No longer do we decide what needs to be done and ask … [Read more]

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Online media analysis for campaigners and ‘non-digital’ staff

5 lessons for effective conversation analysis from Greenpeace's Arctic 30 response
Social Media Analysis

Digital campaigners stay connected to the pulse of online conversations surrounding their campaigns. But what happens when a crisis occurs, bringing a surge of attention to your issue? This was the situation Greenpeace encountered as it plunged … [Read more]

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Campaign Spotting: A new “panic button” app fights kidnapping, arrest & torture

Also: Pakistani men Tweet against rape; #PutSolarOnIt launched on June 21
Copyright: Amnesty International

Our roundup of links to innovative and interesting mobilisation campaigns that caught our eye (and yours) in the past few weeks: Greenpeace USA, Sierra Club, @BarackObama take part in #PutSolarOnIt Day of Action The longest day of the year, the … [Read more]

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The People-Power Day

Update from the 2014 Global Volunteer and Engagement Skillshare
blog friday 2

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Aswini Sivaraman. Greenpeace is trying to become a people-power organization. Us volunteer coordinators are building that people power. Thus started the final day of … [Read more]

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Sharing talent from around the globe

Update from the 2014 Global Volunteer and Engagement Skillshare
people powered blog picture

This is a guest post from the 2014 Global Volunteer and Engagement Skillshare by Sanchita Mahajan. I was 3 days into the Global Volunteer Skillshare and so far, I had learnt so much about what engagement means to each one of us, and the vision to … [Read more]

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